ABOUT ME!
Passionate about design from a very young age, I studied and understood what I needed done to be a top professional.
I always had clarity that's everything is experience and it will be good or bad, the balance that differs both is the dedicated effort to creating alternatives that are really aimed at the user, for real people, after all the user is increasingly the protagonist of successful applications and ensuring a memorable experience is what I'm looking for.
My goal with design has always been to convey the message in the right way to the right person, maintaining the identity and personality of each particular project.
01 knowledge
KNOW HOW
User experience
User interface
Ux writing
Ux Research
Ux testings
Graphic design
Motion design
Prototyping
Branding
Html CSS
SOFTWARE
Adobe XD
Illustrator
Photoshop
After effects
Marvel
Zeplin
Miro
METHODOLOGIES
Lean UX
Agile
Scrum
Design Sprin
LANGUAGES
Portuguese
English
Spanish
SPECIALTIES
GRAPHIC DESIGN
Visual hierarchy, color psychology, typography, heuristics, good practices and aesthetics. These are some of the elements that make up good graphic materials, the intelligent use of each tool combined with theory encourages creativity in building amazing pieces.
UX DESIGN
Based on methodologies, minimizing assumptions and maximizing certainty, creating efficient products that generate value and results. Focused on the user and thinking about solutions for real people, who use, interact and are impacts from discovery to delivery.
MOTION DESIGN
Personality and life for static graphics. Animation from illustrations to advertising pieces, from micro interactions to campaigns and identities, bringing immersion and interaction to different materials and taking projects to another level.
02 EXPERIENCE
Meta IT
Aug 2020 - Current
UX Designer
After studying the subject and working in parallel on projects involving user experience, the Meta IT allowed me to focus all my dedication on the profession I love. Here I develop applications focused on the real needs of the user, thinking about solutions for people. Efficient products that generate value and results. Researching and interviewing users to identify the pain and draw an action plan to solve the problems, whether related to interface or experience. Creating memorable interfaces from wireframe to high fidelity, including the development of Style Guides, DSM's (Design System Manager) and atomic design systems. In addition to user testing to validate design decisions and features, project organization thinking about hands-off on how the dev will interact with the material to be developed.
Freelancer
Dec 2014 - Current
UX Ui, Graphic & Motion Designer
I am occasionally invited to work on a project, since my professional maturity, I get excited about solving problems and I'm passionate about my profession. These jobs, in addition to providing extra income, were always the opportunity to be part of another cycle, another form of work. With unique demands and particular challenges, they are an important part of my growth. Freelances allowed me to elevate, apply and use the knowledge acquired during these years of work. Collaborated with several companies, people and segments to develop graphic materials, visual identities, animations, interfaces and personalized experiences that talk, interact and converge with people, transmitting the message without noise and communicating with the public in the correct way.
Event
Dec 2016 - Aug 2020
Creative Director, Motion Designer, Ux Ui Designer
Here I had a more mature contact with Ux design, I was able to understand and apply many of the concepts even though it wasn't my main attribution. I was responsible for the franchisor's creative sector, managing the team of designers, assigning them to the franchisees' campaigns, ensuring the organization and quality of the sector, as well as deadlines. I also worked on the development of campaigns, from layout to motion focused on understanding the message, for clients from the most varied segments throughout Brazil and Portugal. I was also responsible for the franchisor's digital identity, developed the institutional and brand strengthening campaigns, as well as the franchisor's website and NOE, another company from the same group. I also helped with Ux | Ui designed other projects that the group was betting on, developed web pages to attract, retain and convert new leads and customers, and several other informative, promotional and institutional landing pages.
Project Media
Aug 2012 - Nov 2016
Motion Designer, Ux Ui Designer
My first contact with User Experience, I had previously worked with design, but here I better directed my creations thinking about how they would be received. I created the complete design of the campaigns, from layout to motion, short 15-second ads without audio with direct and segmented message, the challenge was to impact the viewer, in order to record key information in the consumer's memory, in order to achieve the conversion. Developed institutional and brand strengthening campaigns, as well as various advertising pieces. I performed the end-to-end development of the Projeta website and carried out maintenance on it, also created some other websites and landing pages for specific and strategic customers, also created pages for attracting, retaining and converting potential customers.
03 EDUCATION
ACADEMIC
English
2019-2020
Interrupted
UK SCHOOL
In pursuit of the dream goal I started studying in a language that has always fascinated me, the method used by the school is Callan, which is very didactic and emphasizes the use and experience of the language, unfortunately for personal problems I had to interrupt, but I have plans to resume the studies.
Social communication, marketing and advertisement
2010-2013
Complete
EDUCATIONAL ANHANGUERA
After finishing high school, I entered higher education. There I acquired the essential baggage of the profession, learned from excellent professors and was able to experience in a practical way the day-to-day work of an advertiser, the college provided the key turning point and entry into the design career, I carry and apply everything with a cart that I learned in each module.
ADDITIONAL EDUCATION
Interface Design. UI focused on UX
69 Sessions - 446 Classes
Complete
UDEMY
Interfaces for responsive apps and websites, professional applications targeting the user experience in Sketch, Adobe XD, Figma and Invision Studio.
UX & Design Thinking in Business
18 Sessions - 196 Classes
Complete
UDEMY
A collection of diverse techniques ranging from practical UX tools to the work processes that guide user-centric teams from strategy to delivery. With Design Sprints, Lean UX and Metrics.
UX Design from A to Z
14 Sessions - 145 Classes
Complete
UDEMY
End-to-end digital products! Design better experiences, develop and monitor based on metrics and key performance indicators (KPIs) for the area of UX Design, wireframes based on techniques and principles, prototypes from low-fidelity to high-fidelity navigable.
Usability Tests + Hotjar and UX Research
14 Sessions - 64 Classes
Complete
UDEMY
Practical usability tests with heat maps, recordings and surveys with Hotjar, application of surveys and experience evaluation.
Adobe XD: UI Design from Basics to Prototypes
14 Sessions - 88 Classes
Complete
UDEMY
Interfaces and prototypes of responsive websites and apps with Adobe XD from absolute zero to delivery, paper prototypes, style guides, interactivity and transitions and hands off.